Main Content
Press Release
For Immediate Release:
Pluck Powers washingtonpost.com's New
Social Media Capabilities
Leading News Site Deploys Reader Commentary, Blogs, Profiles and Member-Based Forums
“washingtonpost.com has long been visited daily by millions of users looking for the top-quality news, information and multimedia the site has become known for,” said
Pluck SiteLife is designed to help publishers better engage readers and build online communities through blogs, photo-sharing, content ratings, reader comments, profiles, social networking, forums and more. washingtonpost.com is using SiteLife to allow readers to comment directly on news, opinions, and columns and to create member-based topic groups on local issues, politics, and national news with discourse moderated by top editorial staff.
The personalized “MyPost” pages also allow readers to upload an image, publish biographical information, track discussion groups they're a part of and keep a friend list. It will also aggregate all comments a reader leaves on washingtonpost.com articles. Additionally, “MyPost” pages can serve as a starting point for direct interaction among readers.
“As one of the first newspapers in the world to adopt social media technology on its web site, washingtonpost.com is a pioneer in this new era of online, interactive journalism,” Dave Panos, CEO of Pluck Corp. “It’s an honor to work with a visionary news organization like the Washington Post and we look forward to assisting them in the march to transform the way people consume and interact with news.”
About Washingtonpost.Newsweek Interactive
Washingtonpost.Newsweek Interactive (WPNI) is the online publishing subsidiary of The Washington Post Company (NYSE:WPO). Its mission is to create truly interactive platforms that offer unmatched user experiences by developing editorial products with world-class reporting, multimedia features and award-winning content.
WPNI’s news and information sites, which include washingtonpost.com, Slate, Newsweek.com, BudgetTravelOnline and Sprig.com, inform and encourage conversation and debate while reaching millions of unique and active users each month. WPNI properties’ long lists of awards include the first-ever Emmy for original video journalism online awarded to washingtonpost.com, as well as National Journalism Awards, Pictures of the Year International Award, several Digital Edge Awards, multiple Edward R. Murrow Awards and White House New Photographer's Association Awards, among others.
The company is headquartered in
About Pluck Corporation
Pluck Corporation’s social media solutions empower publishers, broadcasters and brands to integrate open content, community and social networking into their web properties driving audience traffic and revenue. Clients include Cox, Gannett, Hearst Corporation, Meredith, Rodale and The Washington Post. Awards include a Red Herring Top 100, AlwaysOn Top 100, and Fast Company Top 101. The privately held company is based in
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Pluck and BlogBurst are trademarks of Pluck Corp. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
Media Contact:
Heidi Johnson
For Pluck
heidi.johnson@virtualprdirector.com
512-493-0909