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Press Release
For Immediate Release:
Pluck Social Media Trends Show Increased Consumption by Business Audiences
Pluck Expands Reach of Social Media Technology to Over 10 Million Business Readers
NEW YORK – October 30, 2007 – At the Future of Business Media Conference, Pluck™ Corporation today announced several new trends in the adoption of its social media technology, which includes the BlogBurst blog syndication network and the SiteLife social media suite, by business readers. The company also announced that its social media technologies are accessible to more than 10 million readers of leading business media web sites around the world.
Pluck social media platforms are currently used online by business publishing and broadcast news leaders, including Reuters, FOX Business Channel, TheStreet.com, Nielsen, Hoover’s, McGraw-Hill, The Economist, Condé Nast Portfolio, BioSpace and more. These media companies have incorporated Pluck social media technologies into various sections of their digital properties to engage readers through interactive tools, such as reader comments, photo-sharing, blogs and social networking.
As the implementation of Pluck technology on business media properties expands, new trends are emerging in the way business readers use social media technology. Some of the most recent findings from sample business customers include:
- Social Media Adoption: Use of social media tools – such as user comments, blogs, photo sharing and more – on business media web sites rose by more than 75 percent in the last 6 months.
- Industry Sector Media Favorites: Among business publication web sites covering specific industries such as architecture, aviation and construction, comments and photos are the most popular social media tools. In addition, page views on industry business media web sites doubled 90 days after making social media tools available to readers. Click-through Rates Increase: Click-through Rates (CTRs) on syndicated blog content related to healthcare, real estate, utilities and energy are some of the highest at 7 to 11 percent.
“After deploying social media technology on many of the world’s top business media web sites, we have found some interesting trends in adoption by readers,” said Dave Panos, CEO of Pluck Corp. “It’s clear that business publishers with the right mix of
social media tools for their particular audiences can deliver significant improvements in reader engagement metrics, which is essential in this highly-competitive and evolving market.”
Pluck BlogBurst and Pluck SiteLife social media platforms allow readers of over 200 media properties to access content from 4,000 top blogs and to engage in photo sharing, blog creation, reader commentary, social networking and other community activities directly on media web sites – increasing audience engagement and providing new opportunities for advertisers.
About Pluck Corporation
Pluck Corporation’s social media solutions empower publishers, broadcasters and brands to integrate open content, community and social networking into their web properties driving audience traffic and revenue. Pluck solutions power over 200 of the world’s largest media companies, including leaders like Gannett, Hearst Corporation, Meredith and The Washington Post. The privately held company is based in Austin, Texas with funding from Austin Ventures, Mayfield Fund and Reuters. More information on Pluck offerings can be found at www.pluck.com.
Pluck is a registered trademark and BlogBurst and SiteLife are trademarks of Pluck Corp. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
Media Contact:
Heidi Johnson
heidi.johnson@virtualprdirector.com
(512) 493-0909