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Pluck Appoints Online Analytics and Search Executives to Lead Expansion in US and Europe

 

AUSTIN, Texas – November 9, 2007 Pluck™ Corporation, the leading developer of social media technologies, today announced that it has expanded its management team with the addition of Ken Nicolson as chief marketing officer and Stephanie Himoff as vice president of UK sales and business development. The move comes in response to growing demand for Pluck Blogburst and Pluck SiteLife, which are designed to help major brands, media and entertainment companies accelerate audience interaction on their digital properties. .

In his new role as chief marketing officer, Ken Nicolson will lead market and product expansion for Pluck social media platforms to further serve the audience engagement and analytics needs of digital publishers and advertisers around the globe. Mr. Nicolson joins Pluck with over twenty years of experience in executive management and marketing roles with leading software companies. He previously served as president and CEO at Veridiem, a software firm that helped global brands plan, measure and optimize their return on marketing investments. The company was acquired by SAS in 2006. Before joining Veridiem, Mr. Nicolson served as vice president of sales and marketing at Alphablox Corporation, a leading provider of web-based analytics applications. He has also served in executive marketing positions at Kiva Software, Red Brick Systems, Informix and IBM. Mr. Nicolson received an MBA from Harvard Business School and a BS in Electrical Engineering from Duke University.

Stephanie Himoff will direct UK and European sales operations for Pluck Corporation from London as the company’s new vice president of UK sales and business development. Ms. Himoff brings to Pluck over a decade of experience spearheading the growth of Internet businesses in Europe. Most recently she worked with US-based travel search site, SideStep, on its expansion in the UK. Ms. Himoff previously served in executive management positions for European operations at DirectoryM, a premier online advertising network used by top publishers, including Newsweek and ZDNet. Ms. Himoff also served as Managing Director in the UK and France for AltaVista, a web search company now owned by Overture, a division of Yahoo. She holds an MBA and a BA from the University of San Francisco as well as a masters in French from IESEG.

“Ken and Stephanie have impressive track records helping Internet companies penetrate new markets,” said Dave Panos, CEO of Pluck Corporation. “Their leadership will prove invaluable as we accelerate our delivery of innovative social media solutions to meet the demand in the market.”

About Pluck Corporation
Pluck Corporation’s social media solutions empower publishers, broadcasters and brands to integrate open content, community and social networking into their web properties driving audience traffic and revenue. Clients include CBC, Discovery, FOX News, Gannett, Hearst Corporation, Meredith, Rodale and The Washington Post. Awards include a Red Herring 100 and AlwaysOn Media 100. The privately held company is based in Austin, Texas with funding from Austin Ventures, Mayfield Fund and Reuters. More information on Pluck offerings can be found at www.pluck.com.

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Pluck is a registered trademark and BlogBurst and SiteLife are trademarks of Pluck Corp. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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