Pluck Products

Pluck is an integrated community platform architected for brands.

Pluck is at the heart of more than 500 thriving, compelling brand communities. Global standouts like the NFL, Best Buy, Kraft Foods, AARP, Nestlé, Southwest Airlines, USA Today, Mattel and Crayola rely on Pluck to support communities that are uniquely tailored to their brands and precisely tuned to their online business objectives.

Pluck appeals to leading brands for three reasons:

It features Unparalleled Breadth. Pluck offers more out-of-the-box capabilities than any other community offering, with four families of Applications and three families of Collections:

• Feedback Applications: Pluck Reactions, Ratings, Polls, Comments and Reviews can be used singularly or in tandem to drive valued customer perspectives.
• Contribution Applications: Pluck Blogs, Galleries and Contests work across audience groups and media types.
• Communication Applications: Pluck Forums, Groups, Messages and Shares enable rich customer conversations.
• Representation Applications: Pluck Social Sign-On and Personas are the hub of a customer’s community presence.
• Direction Collections (Results, Recent), Information Collections (Leaders, Presence, Lists) and Promotion Collections (Highest, Most) surface community content likely to educate, engage and influence community members.

It offers Maximum Flexibility. With 428 Social Components available through the Pluck API – and accessible via six SDKs – Pluck makes it easy for brands to offer a seamless and pervasive community experience, tailored to customers, and available across Web, mobile and social channels. The platform also boasts ten Pluck Engines, a collection of powerful Software-as-a-Service (SaaS) assets:

• Discovery Engines: Pluck Participation, Recommendation and Reputation Engines present timely, relevant information.
• Exchange Engines:  Pluck Relation, Notification, Connection and Syndication Engines drive personalized, targeted communication.
• Management Engines: Pluck Identification, Localization and Moderation Engines power robust control for multiple Roles, spanning customers to moderators.

Community managers and moderators manage Pluck Applications, Engines and Collections using the platform’s four Pluck Workbenches (Community, Moderation, Application and Analytics).

It delivers Exceptional Performance. Built on proven technology, Pluck has demonstrated speed (hundreds of millisecond round-trip response times), scale (managing approximately 10K RPS for single customers) and stability (consistently exceeding customer SLAs). More than thirty million people belong to at least one Pluck community, and each month Pluck handles more than a billion page views.

To Learn More about the technology families that make the Pluck platform work, or individual elements in any of these families, follow the navigation above or drop us a
note to learn more.