Pluck Forums provides a versatile and scalable platform for discussion around editorial content and product, brand and lifestyle topics. Forums are an excellent vehicle for increasing engagement and accelerating conversion through consumer-to-consumer education and influence.

What it does for you

  • Generates rich, topical discussions
  • Encourages user-driven discussion
  • Drives search traffic
  • Facilitates consumer questions and answers
  • Educates consumers and enthusiasts
  • Builds community connections and loyalty

What’s in it

  • Sorting and Filtering
  • Search
  • Voting and Scoring
  • Social Bridging
  • Permalinks
  • Advanced moderation
  • Portability to Mobile and Facebook
  • Trust Filters
  • Social Publishing
  • Questions and Answers
  • Polls
  • Inline Moderation
  • Integrated Discovery
  • SEO and Friendly URLs
  • RSS support
  • Rewards

How to use it

  • Product category discussions
  • Product feature questions and answers
  • Topical discussions
  • Product and customer support
  • Social shopping and recommendations

See it in action

HomeClick – Product category and feature discussions designed to educate shoppers

Carphone Warehouse – Valuable customer-to-customer product support

The Knot – Customized high-volume forums related to brides and weddings, with “hot topics” at the bottom of the forum listings

US Soccer – Forums dedicated to US and International soccer

Trafalgar – Very active travel forums customized using the Pluck SDKs


Forums are a established platform for inviting thoughtful discussion around topics of shared interest. They also provide an accepted way for brands to insert themselves into ongoing conversations about product or lifestyle issues. Finally, forums can have a number of measurable business benefits. For example, product-related forums often end up as a place where questions on product selection, product usage, or support issues are resolved among site visitors themselves, which ends up accelerating purchase decisions and reducing brands’ overall product support costs.

Pluck Forums enables a variety of message board capabilities. With a range of discussion format options, Pluck Forums enables content and community within a brand’s community structure, driving social networking and engagement, as well as viral traffic, page views, and time on site.

Pluck Forums has recently been enhanced to provide consumers with an even richer source of conversation and information. Standard forums features include integrated polls and robust search. Now forums can also be configured in a Question and Answer format. Consumers can continue to monitor the forums conversation offline through managed subscription notifications and unread post tracking.

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