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Pluck Blogs

Pluck Blogs facilitate engaging content, whether staff- or consumer-generated, with high SEO value. Blog content attracts visitors to the brand, increases community engagement and time on site, while fostering discussion of a potentially broad range of topics. As a relatively high-effort social application, blogs can also help surface a community’s most committed and most influential members.




What it does for you

  • Generates original, quality content
  • Promotes experience, passion and expertise
  • Informs and educates users


  • Establishes the brand’s authority and credibility
  • Drives search traffic



What's in it

  • Personal blogs
  • Public blogs
  • Rich media support
  • Integrated Comments and Reactions
  • Integrated Discovery
  • RSS support


  • Multi-author blogs
  • Content tagging
  • Advanced moderation
  • Permalinks
  • SEO and Friendly URLs



How to use it

  • Expert staff and customer articles
  • Product announcements
  • Customer journals and testimonials


See it in action

Crackle by Sony features a Pluck Blog dedicated to Crackle programming and movie enthusiasts.

Lowes Creative Ideas - Features an award-winning customized version of Pluck Blogs that lets do-it-yourselfers document their home improvement projects, with step-by-step descriptions, photos and supply lists.

Auction.com - Features blogs with integrated Pluck Comments.

Details

Blogs are an established vehicle for delivering long-form and often rich-media content. Pluck Blogs is a full-featured blogging application that facilitates the creation and management of consumer- or staff-generated content under the themes, structure and control of a site's editorial values and brand. With Pluck Blogs, brands can host conversations and benefit from the resulting new, relevant site content. Giving community participants a venue for expressing opinions, chronicling events, publishing articles, and communicating with other visitors helps brands to build a dynamic, interactive community.

With its ability to promote individual expression through Persona Blogs, power expert Q&A through Multi-author Blogs and share customer experiences through Public Blogs, Pluck Blogs is a versatile vehicle for generating quality, long-form content designed for community interaction. Pluck Blogs include embedded scoring and comments that encourage user interaction.

For more information, please drop us a note to Learn More.