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Pluck Groups


Pluck Groups provides brands and community members alike with the ability to spawn and support full-featured sub-communities. Groups offer a terrific means of creating a custom community experience in a large community setting that consumers can elect to join, which in turn can boost consumer engagement and increase brand authority and credibility.


What it does for you

  • Makes a variety of audiences feel "at home"
  • Empowers collaboration and community


  • Accommodates the passions and expertise of multiple audiences
  • Features topical content


What's in it

  • Membership control
  • Blogs
  • Events
  • Group Wall
  • Activity and Discovery Feeds


  • Discussions
  • Media galleries
  • Polls
  • Tear-off support



How to use it

  • Enthusiasts' gated or mini-communities
  • Base for member-defined interests and collections
  • Reserve for collaboration and sharing
  • Private communities


See it in action

AARP - Features Pluck Groups in service of a very large number of topic-focused audiences.

SFGate by Hearst - Features a customized Pluck Groups implementation dedicated to the San Francisco music scene.

Runners World by Rodale - Uses Pluck Groups to support a sub-community dedicated to people new to running.

Self - Features groups dedicated to specific areas of interest and campaigns.

Details

Communities, whether real or virtual, are not homogenous. Large groups invariably break into smaller sub-communities formed around areas of interest or affinity. Pluck Groups enables this kind of affiliation and aggregation at Pluck-powered social destinations.

With integrated blogs, forums, events, video and photo galleries, and social networking tools, Pluck Groups provides a more tightly-knit environment for users to connect, contribute and engage more deeply within a community.

For brands, Pluck Groups enables viral promotion, more frequent interaction, and increased engagement. These features help participants to find the right community content, and turn community members into community leaders by empowering them to create and manage their own Groups.

For more information, please drop us a note to Learn More.