The Pluck Performance Technology layer is engineered to meet the performance demands of the largest websites and communities on the Internet, and to dynamically scale to meet fluctuations and peaks in usage and need. The philosophy, strategy, and technology behind Pluck give it the ability to reliably serve integrated community features and maintain a strict response-time SLA.

What it does for you

  • Delivers unrivalled performance
  • Provides for fast, guaranteed end-user application performance
  • Maintains transaction response time as usage changes
  • Facilitates spikes and peaks in traffic

What’s in it

  • Data management mechanisms for high availability
  • Network infrastructure for horizontal load balancing
  • “Active active” Load Management
  • Seamless Session Management and Routing
  • Memcache (off-application-server) object caching services
  • Computed results caching services
  • Automated cache expiration management
  • CDN integration hooks
  • Connectivity to multiple Internet Service Providers and backbones


The Pluck Performance Technology layer is designed to serve the read/write Web at Internet scale. It routinely delivers call responses in milliseconds, sustains 10,000 transactions per second in a single community, and beats uptime expectations. It is tuned to focus on the consumer’s experience so that the context of any given consumer is preserved, while always delivering the most recent contributions back to that consumer. The Performance Technology layer leverages several levels of caching and a robust expiry system to insure that results are contextually consistent and predictably delivered. The Pluck platform also plugs easily into a brand’s chosen CDN.

The Performance Technology layer is engineered to let Pluck servers scale horizontally with ease, to provide additional capacity as community activity grows. This happens dynamically, with no changes in integration or configuration. The network infrastructure upstream of the application servers is also designed to handle multiple network carriers, load balancing of traffic, and traffic routing based on demand.

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