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Pluck On Social Commerce and Customer Interaction

Pluck's experts dicuss everything to do with customer interactions integrated into your digital destinations, including social commerce, as well as the broader topics in this realm.

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don roedner

We had a great week in Nashville at IBM's Smarter Commerce Global Summit

Posted on 5/24/2013, 2:39 PM

We were a sponsor at IBM's big Smarter Commerce event this week.

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Marni Tolle

We are living in a configurable world and I am a quality girl

Posted on 5/14/2013, 3:45 PM

One of the coolest things about our application is how highly configurable it is. Do you want to allow users to leave a reaction anonymously? Do you want to allow them to syndicate to Facebook and Twitter but not LinkedIn? Do you want to institute a rewards program so that users they can receive ' 100 ...
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Jason Crickmer

One of the things that defines a community

Posted on 5/13/2013, 9:05 AM

One of my favorite parts about the Internet is that it has the capacity to bring the whole world together. It isn't an accident that "the web" is formally the World Wide Web. If I want to read a blog post from someone in Argentina, or check the local weather forecast in Sudan, or participate in an on-line forum with friends in Kiev, all I need to do is go on-line. How small the Internet has made the world!

But that view is overly simple, and for the Internet as we know it, naïve.

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ErinHanson

Bad Reviews Aren't All Bad

Posted on 5/2/2013, 10:40 AM

As the executive responsible for Pluck’s moderation services business, I work with some of the world’s biggest and most active communities. Naturally, in this role I’ve observed that more and more brands are recognizing the value in giving their customers a way to voice feedback about their products and ...
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chris betterton

Your community are (probably) smarter than you

Posted on 5/2/2013, 9:38 AM

One key aspect of building successful communities that I always remind customers of is that the “wisdom of the crowd” is an enormous asset that you ignore at your peril. There are a couple of practical upshots of this.

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