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We've posted the second installment of our four-part iStrategy blog series. As a reminder, we're exploring the role of Trust in Social Commerce. In this week's post we talk about the importance of Trust to the Engagement stage of Social Commerce.
For us, Engagement is more than Likes. It's about creating an environment where consumers can make a lasting emotional connection with your brand and your products. And of course, Engagement takes root much more readily when the environment is trustworthy.
The blog series is an element of our sponsorship of iStrategy London, a gathering of senior marketing execs. If you'll be in the vicinity of London in late November you should plan to attend.
As always, if you have thoughts to share with us on this topic, leave us comments here or at the iStrategy blog, send us a tweet, or just drop us a line.
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