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We were in Nashville this week, sponsoring IBM's Smarter Commerce Global Summit.
It was a great event for us. We learned a lot from a bunch of smart people, but the event also reinforced a lot of our perceptions and assumptions about the market and our opportunity in it.
Commerce is changing. Every conversation we had in Nashville ended up being about the same subject: shoppers are demanding a different experience from merchants. Consumers want, and expect, the opportunity to have interactions with other customers, beginning with their first exposure to the brand. They want, and expect, to be conveyed and accompanied by customer interaction throughout their entire journey with the brand. They look for brands that use their core passion as a conversation accelerant and market beacon.
Brands get it. It's exhilirating to rub shoulders with smart people from market-leading organizations. IBM events draw representatives of household name brands, and this one was no exception. Spending a couple days in conversation with these people is like packing a semester-long course into a weekend. Extremely valuable. What they told us was that they know they need product reviews on their websites. But they know just as certainly that they need many more types of customer interaction. They want more content on their commerce and marketing sites, and they understand that customer-contributed content is the most powerful and influential content their is.
IBM gets it. We also got to talk to lots of IBMers. From sellers to product people to execs, they all get it. They understand the appetite their customers have for a more immersive, omnichannel experience. They understand how much their customers want to harness the energy and passion that is unique to their brand to grow their audience, accelerate conversion and delight their customers. And they understand how well the Pluck platform lines up with those aspirations.
We'll be in Chicago in two weeks, at IRCE. If you're going to be there, drop by our booth. We'll be showing Pluck integrated throughout an actual ecommerce site. If you want to see a true immersive customer experience, look us up.
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