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The final post in our iStrategy Blog series focuses on Social Commerce, Trust, and enduring customer Loyalty.
While it’s always a hot topic among marketers, Loyalty is especially hot right now. A number of new Social Loyalty technologies are bringing traditional premium and incentive marketing tactics to the online world.
For us, however, Loyalty comes from a deeper place. To us, Loyalty is built upon an emotional connection with your brand, your products, and your customer experience. And not surprisingly, when emotion is involved, there’s a place for Trust.
In this last iStrategy Blog post we talk about some particular Social Commerce features that we believe make the customer experience more trustworthy in ways that inspire true Loyalty.
If you want to know more about Trust and Social Commerce and you'll be in London next week, drop by iStrategy London (November 26th and 27th). It's a high-value gathering of senior digital marketing executives, and we're a MasterClass Platinum Sponsor. Pluck SVP and GM Steve Semelsberger will go into much more detail in his MasterClass Social Commerce: Do Customers Trust Your Brand? on Monday morning at 11:10.
Trust is incredibly important to Social Commerce. If you have thoughts you want to share with us on the topic, leave us comments here or at the iStrategy blog, send us a tweet, or just drop us a line.
See you in London!
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