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In today’s hyperconnected world, it is difficult to keep consumers engaged with your site and your community. In just the last 12 years the attention span of the average online consumer decreased by 25%—what was I writing again? Just kidding.—to 8 seconds. Your digital brand experience is in full-time competition for consumers’ attention with a host of compelling distractions across all of the many channels consumers follow.
But while you and your website can’t always be everywhere your users are, most people have a smartphone within arms’ reach 24/7, and that means they are always connected to email.
This ubiquity of email is one of the reasons we are so excited to announce today the release of Pluck Outreach, an enhancement to our existing notifications capability that gives you an always-on way to reach users while on their Digital Customer Journey. Outreach will keep community members engaged and returning to your site even when they are not online, by notifying them when others are responding to content they are interested in, and enticing them to return to your community to continue the conversation.
With over 40 pre-set Pluck actions that can be set to trigger Outreach notifications, you will be able to customize Outreach to craft emails that meet your specific needs and effectively deliver your community strategy directly to a member’s inbox. And with customizable, easy to edit templates, you can ensure that the messaging and styling matches your brand, from colors to fonts to the placement of your logo.
According to the email marketing council, average mobile click-through rates are around 10%, and desktop click-through rates are closer to 15%; implementing Pluck Outreach will drive a considerable number of community users back to your site. With reporting functionality that includes clicks and opens, you can determine which notifications are providing the highest engagement and conversion, and optimize the use of these notifications. And, an opt-out link at the bottom of every email, in addition to opt-out settings within each user’s Persona, will leave your users in control of their inbox, preventing the appearance of spam.
Existing Pluck customers can take advantage of Outreach, by upgrading Pluck today and enabling notifications within the CMW. If you have additional questions, contact your Customer Success Manager. We’d love to hear your feedback!
Branding notifications in Pluck Outreach
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