We’re proud to announce that L’Oréal USA’s Professional Products brands Kérastase and Shu Uemura Art of Hair are now live with Pluck Reviews. L’Oréal is an international company that for over a century has specialized in research and innovation in the field of beauty. Today, their products include hair color, hair care and styling, skin care, cosmetics, and bath products.

L’Oreal utilizes the DemandWare eCommerce solution for Kérastase and Shu Uemura Art of Hair . At our own expense, Pluck Technical Services developed a “cartridge” for DemandWare, which is accessible to any DemandWare customer. This cartridge provides:

• The Pluck authentication token
• Server-side implementation of
  • Pluck Review List
  • Pluck Review Submission form
  • Pluck Most Helpful Reviews widget
  • Pluck Product Review Rollup widget
• The ability to download average product ratings into DemandWare so that they can be included in the Product Listing Page
• The ability to use CSS to style the Pluck application widgets to coordinate with the site’s branding

As you can see in the screenshots below, L’Oréal succeeded in creating different looks for the Pluck Reviews lists, which fit in with the style of the respective product pages.

Kérastase

Shu Uemura Art of Hair

Additional Services

In addition to Implementation Guidance, L’Oréal engaged Pluck to assist with importing existing Kérastase reviews. L’Oréal has also contracted with Pluck to provide Moderation Services for both sites.