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As promised, we are continuing to add exciting new features to Pluck Outreach. The latest of these features, category reporting, will allow you to see which notifications you are sending most frequently from your community, as well as the notifications that are getting the most interaction from your users through opens and clicks.
This data can help to inform your future community Outreach strategy, ensuring that you are engaging your customers with notifications, and not just filling up their inbox. You may want to experiment with the timing of your community activity digest to determine if you are getting more engagement and driving more traffic back to your site if you are sending daily or weekly. Or, you may want to experiment with the layout or content of your discussion emails to determine what will re-engage your users. If you see that one particular notification has a particularly high unsubscribe rate, you may want to compare the wording and frequency of that notification to make appropriate changes to maintain user subscription. The category information you are now able to see in Outreach reporting will allow you to analyze all of this and more, ensuring that your Outreach strategy is as successful as possible at informing and engaging your community. Some examples of these reports are below; just click on the image to expand it for a better view.
Pluck Outreach category reporting is available on Pluck 6.0.6 and higher, so upgrade to the latest version of Pluck today to take full advantage of all of the analytics available to you!
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