Please wait while we process your request.
Please wait while we process your request
Please wait while we retrieve the user's information
Your bio is currently empty. Now is a great time to fill in your profile.
This profile is private.
This profile is only shared with friends.
This profile is under review.
We were unable to request friendship with this user.
We were unable to request friendship with this user. Are you logged in?
Your friendship request has been sent to this user.
We were unable to terminate friendship with this user.
We were unable to terminate friendship with this user. Are you logged in?
You are no longer friends with this user.
We were unable to ignore this user.
We were unable to ignore this user. Are you logged in?
This user is now ignored.
We were unable to stop ignoring this user.
We were unable to stop ignoring this user. Are you logged in?
This user is no longer ignored.
We encountered a problem recommending this user.
You have recommended this user.
This blog post is hidden because you have chosen to ignore chuma ulasi. Show Details
This blog post is hidden because you have submitted an abuse report against it. Show Details
Like baking a cake there are many ingredients that go into launching social media initiatives. Ultimately you are hoping to cultivate successful customer interactions across your digital destinations. When I say “successful,“ I am talking about meaningful interactions - Interactions that lead to conversion, or that express customer advocacy or help increase trust between a brand and its customer base. The aforementioned are some of the high-level goals that marketers or e-commerce professionals may have when embarking on their journey. To accomplish these goals they will also need the right mix of technology, marketing and community management.
Today, I will focus on the technology and specifically how to use the technology to subtly build engagement in ways that are often overlooked.
When tasked with building engagement across multiple touch points, the temptation is to go straight for the heavy duty applications, such as Reviews, Forums, Galleries etc. There’s nothing wrong with this approach but there are also a number of light weight applications that require less effort on a customer’s part (in order to make a contribution) but can be just as meaningful as a Review or a Forum Post in soliciting a strong, emotional and meaningful response about the brand, service or product. I have listed a few applications and strategies below:
- Reactions – Create your own verbs that enable customers to express their emotional connection with your brand, service or product.
- Ratings – Be creative about allowing customers to quickly express an opinion
- Like – Allow customers to express, in one click, their sentiment and then surface it across your digital destinations
- Social Sign On – Make it easy for customers to contribute, while at the same time building trust by allowing them to use their Facebook identities.
- Share – Make it easy for customers to syndicate your content to other popular social networking sites
- Polls – Drive meaningful engagement, gage customer sentiment and let others know what people are thinking.
We're sorry, we were unable to record your recommendation at this time.
We're sorry. We are unable to delete this blog post at this time.
We're sorry. We are unable to block this blog post at this time.
We're sorry. We are unable to unblock this blog post at this time.
Please wait while we file your abuse report.
We're sorry. We were unable to report abuse at this time.
We limit the number of reactions an individual user can submit over a given period for quality reasons. You have currently reached that limit. Please try resubmitting your abuse report again later.
Comment is too long. Enter 500 characters or less.Send Cancel
Please wait while we send the email.
You may send this to 5 e-mail addresses. Please separate each address with a space.
vote upvotes up
vote downvotes down