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Pluck On Social Commerce and Customer Interaction

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steve semelsberger
Recent Pluck Go Lives
7/10/2012, 9:38 AM
With major marketing events (IRCE, Forrester Webinar, etc.) coupled with our upcoming 5.2 release and significant hiring (we've had a bunch of amazing people join Pluck over the last few weeks and are continuing to recruit and grow), early summer 2012 has been exciting and invigorating for the Pluck crew. 

We're also very proud of our Professional Services team's collaboration with a stellar base of market leading customers. As it's been a couple of months since we last highted recent deployment, below are a few of the new and innovative uses of the Pluck integrated community platform in market:

  • CarphoneWarehouse: Europe's leading mobile phone retailer, with more than 1,700 stores, has initially integrated Pluck Forums and Personas to foster customer community and drive conversions.
  • Johnston Press: the second largest publisher of newspapers in the UK recently deployed Pluck Comments and Personas across more than 214 sites. 
  • Mothercare: as profiled in more detail here, the global parenting products powerhouse leveraged Pluck for Ratings, Reviews and more as they moved from the Amazon platform.
  • RTE: the public service broadcaster in Ireland uses Pluck Reviews, Comments, Photos (with Pinterest integration), Forums and our Personas to drive content-centric community experiences.
  • Shop.ca: launched to offer Amazon-like services to the Canadian market, this innovative start-up selected Pluck as a single community platform over four point solution vendors. Pluck powers Social Sign-On, Ratings, Reviews, Discussions, Gamification, Reactions, Sharing and more. Plus, Pluck enables an innovative Social Loyalty program where Pluck-powered actions (and Pluck-influenced conversions) generate tangible discounts and offers.
  • Sky: the UK broadcaster leverages Pluck Single Sign-On (against Facebook and the Sky ID) along with Pluck Comments in an modern, clean design. 
  • UEFA: the administrative body for association football in Europe use Pluck for article Comments, User Ratings and more across 12 languages.  
Kudos and thanks to these market leaders for their newly launched integrated community experiences!

Best,
Steve

Steve Semelsberger
SVP & GM, Social Solutions
Demand Media
Follow: @semels
Tags: customers , pluck , deployment , go-live
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  • About Pluck

    The Pluck integrated community platform is used by more than 600 retailers, brands and publishers to grow their audience, accelerate product sales, and foster enduring customer loyalty. It gives them everything they need to build unique social experiences that meet their business objectives.

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