We've been giving a lot of thought to the many ways Trust can improve Social Commerce experiences. With most research suggesting that consumers are losing trust in most online merchants and brands, you should be thinking about it too!

In our experience, there are a lot of things you can do to make your Social Commerce experience more trustworthy. And in fact, we believe you can inject more trust into every stage of your customer lifecycle, not just the point of purchase.

We're summarizing our recommendations in a series of blog posts at the iStrategy blog. In this week's post we talk about the role of Trust in Social Commerce as it relates to traffic and audience growth. In the next few weeks we'll cover the entire buying cycle, with discussions of Trust and Engagement, Conversion and Loyalty.

We'd love to hear your thoughts on this incredibly important subject. Leave us comments at the iStrategy blog, send us a Tweet, or, as always, just drop us a line.

By the way, you'll hear more about this in the coming weeks, but we will be Platinum Sponsors of the upcoming iStrategy London conference (Nov 26 - 27). Our GM, Steve Semelsberger will be delivering a MasterClass at the conference on Trusted Social Commerce. If you'll be in the vicinity of London at the end of the month you should plan to attend this excellent conference for brands and retailers.