If you've been following this blog you know that we've been serving up a series of posts in the iStrategy Blog about the role of Trust in Social Commerce. In the third installment we focus on the influence of Trust on the Conversion stage of the Social Commerce cycle.

Conversion, obviously, is at the heart of Social Commerce, and anything that offers a possibility of improving conversion rates is worth exploring. In our latest post we talk about some particular Social Commerce features that in our experience do influence Conversion.

Not surprisingly, we recommend that you integrate Product Reviews into your product pages. But as influential as Reviews have been historically, even they can benefit from an injection of Trust in ways that we discuss in the iStrategy post. And beyond Reviews are a number of other enhancements you can make to your Social Commerce experience that make it more trustworthy.

As I've noted before, this blog series is an element of our Platinum Sponsorship of iStrategy London, a premier conference for digital marketing executives. And as a reminder, Steve Semelsberger, Senior Vice President and General Manager of Demand Media's Social Products Group, will be leading a MasterClass on Trusted Social Commerce at iStrategy (26 - 27 November).

Trust is incredibly important to Social Commerce. If you have thoughts you want to share with us on the topic, leave us comments here or at the iStrategy blog, send us a tweet, or just drop us a line.