Outcomes
As more than 500 brands can attest, Pluck-driven communities deliver tangible business benefits.
This page is intended as a showcase for some of those outcomes, as well as a source of industry statistics and survey results. So whether you need to better understand the value of community and Pluck, you are trying to build a case internally for online community, or you are looking for ways to measure the impact of your own community, this page is for you.
You can learn more here about our perspective on the business value of community – as described in our market-tested Community Value Framework – and the three strategically significant business outcomes we can help you deliver. And if you are more interested in the value of Pluck community to your team or to other teams in your organization, take a look at our discussion of Roles.
We hope that you find both the content and organization helpful. Of course, if you have any questions about these stats, ideas for improvements to this section, or are looking for deeper insights, please reach out to our team of business development professionals.
When properly designed and managed, you can count on your community to attract new consumers to your brand and help them connect with you. At a high level we suggest that you measure this important outcome in visits and contributions.
Visits
In the year after its community launched, the giant UK home improvement retailer enjoyed 239% growth in community membership.
The NFL’s Pluck-driven Draft Fan War Rooms are a huge draw every spring. During the 2011 draft, fans on average spent more than 45 minutes on the site.
During the gardening and lawn care brand’s first year of Pluck community, traffic to the company’s site grew 18%.
In the first year after launching its Pluck community, USAToday.com attracted 235,000 registered members.
The UK’s largest broadcaster deployed Pluck community and in the following 12 months enjoyed 80% growth in unique visitors to sky.com, a 31% increase in page views, and 3x growth in page views per community member.
Contributions
The online automotive marketplace receives more than 500 car reviews per day
The engagement in this enormous community of retired persons results in an average of more than 10 Forum posts per discussion topic, and an increase in more than 80 new discussion topics every day.
In 2010 this trusted travel destination’s Community Photo Cover Contest drew nearly 100,000 entries.
On the first day of the 2011 Draft community members submitted more than 90,000 comments. During the football season, fans submit more than 8 million community contributions per month.
This hugely popular online wedding resource saw a roughly 40% growth in community contributions during the 2010/2011 wedding planning season
During the first six months members of the Barbie Collectors community uploaded more than 95,000 photos, and on average each member continues to contribute to the community 3 times each month.
This DVD and game rental leader launched a new Pluck community and received 30,000 customer reviews in less than 30 days.
We can help you build a community that accelerates purchases and other transactions that have value for your business. We suggest that you measure this outcome in registrations and transactions.
Registrations
More than 2 million people have become registered members of AARP’s Pluck community.
The huge UK wedding retail and media site attracted more than 8 million registered Pluck community members in less than 18 months.
The popular online game retailer added more than 200,000 registered community members in the first five months after launch.
More than 250,000 avid Barbie fanciers have become registered community members on the Barbie Collectors site.
Transactions
The UK’s largest direct supplier of vitamins and supplement products enjoyed an uptick in conversions that paid for its Pluck community in 30 days.
Creative Ideas community members make twice the average trips to stores.
67% of shoppers spend more online after exposure to recommendations from their online community of friends
82% of 750 CMOs surveyed say social marketing either already has, or soon will produce, measureable ROI
81% of people use consumer reviews in their purchase decisions
51% of consumers turn to the Internet for research even before making a purchase in shops
Many organizations want their community to inspire and enable customer word of mouth. We can show you how to deliver on this outcome. We suggest you measure your progress toward your goals in influencers and sharing.
Influencers
Influencers among the roughly 900,000 members of the First Taste community are responsible for 5% of all contributions.
Of the 190,000 members of the Very Best Baking community, 10 have gained more than 100,000 Brownie Points, and are each responsible for more than 200 community contributions each month.
25% of registered community members have contributed at least one review; 6% have contributed three or more reviews.
This insurance and financial product price comparison community often sees more than 300 user recommendations on a single article.
90% of online consumers trust recommendations from people they know, while 70% trust opinions of unknown users
71% of survey respondents claim that reviews from family members or friends exert a "great deal" or "fair amount" of influence on their decision to use a particular company, brand or product
Sharing
approximately 5% of traffic to SFGate.com comes from Facebook after a syndicated action powered by Pluck
More than 60% of communities integrate sharing features, which encourages the spread of word-of-mouth and drives site traffic.
Simple binary questions (e.g., "yes or no", "for or against") are the most effective way of obtaining an accurate reading of public opinion.
43% of Facebook users “like” at least one brand.
Visit our Results or Roles sections or Contact our team to learn more.
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