Innovating with Community

Your role and its challenges

Whether you have cross-channel P&L, or are a general manager of a digital initiative, you’re being squeezed. You need to put up big, growing sales numbers. But likely your budget isn’t huge, your teams are pulled in lots of directions, and your margin for error is low. You probably love to innovate and try new things, but you need a platform and partner to provide best practices, ensuring that any misfires are the result of your willingness to push your company, and industry, into new and uncharted areas.

What Pluck can do for you

Business is getting evermore social. And Pluck is your logical partner for integrated online community.

Pluck-driven communities have demonstrated ability to increase visits to your brand destination[s], encourage audience registration and interactions there, surface and empower enthusiasts and influencers and ultimately improve online and offline conversions. These, obviously, are all key factors in helping your organization drive revenue.

Pluck customers rely on community to fuel growth across business models, from e-commerce (SouthwestRedbox, Healthspan, etc.) to in-store purchases (KraftNestle, Whole Foods, etc.), to advertising and sponsorships (Hearst, NFL, etc.).

And as Pluck and Demand Media have reached unmatched levels of performance and scale, we’re able to operate efficiently and provide highly flexible partnership terms. With Pluck, we can generally deliver both unsurpassed technology and people solutions and a market-leading economic model, helping you do more while saving your company money.

How does Pluck deliver?

If you are concerned about our stability, know that we are a 700-person, publicly traded company (NYSE: DMD). If you need assurances that our technology can handle the demands of your business, understand that we’ve hosted over 500 billion community interactions – customer reviewsforum posts, article comments, conversations, photo uploads – for world-class customers like NFL, Kraft, Nestle, Target, NPR, Whole Foods and more. And if you worry that our products and people can’t help you deliver precisely the community you and your teams envision, take comfort in the fact that Pluck includes fourteen world-class, out-of-the-box community applications that your technical personnel can customize to your exact requirements if you desire. In fact, we’ve ensured that Pluck will enable your design, marketing, and technology teams to cohesively deliver on your community vision.

Pluck isn’t simply a great product from a solid company. We’ve built Solutions, supported by detailed Blueprints, that deliver on EngagementConversion and Loyalty. We’re able to help you understand the metrics you should track, the benchmarks you should consider, and the solutions you should emphasize. Our Blueprints, at the same time clear and simple, yet detailed and actionable, help your teams deliver results predictably. And our Services team and amazing Partners can offload any part of community development and management you prefer.

We’re proud to count some of the top general management teams in digital as clients. We’d love to help you understand their experiences and even connect you to them for shared perspectives while we collaborate to craft a compelling approach to integrated community for your organization. Give us a shout and let’s connect to explore working together.