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Results: Pluck Community Value Framework

We’ve helped our customers build and grow more than 500 Pluck communities. Everything we’ve learned from that experience is summed up in our Community Value Framework, which provides a flexible approach to planning, designing, launching, nurturing, managing and analyzing communities that deliver these high-value business outcomes:

Engagement, where you build affinity with your online audience

Conversion, where you influence transactions your audience has with you

Advocacy, where your audience members create word of mouth on your behalf

Insight, where you learn about your customers, market and products

Pluck Community Value Framework

Community can help you attract, energize and connect with your core audience. Learn more about our Engagement Blueprint.
Community can drive purchases and other transactions. Learn more about our Conversion Blueprint.
Community can surface the influencers in your audience and help them share their enthusiasm. Learn more about our Advocacy Blueprint.

At the core of the Community Value Framework are three practical Community Results Blueprints, for Engagement, Conversion and Advocacy. Importantly, insight is part of the fabric of each of them. The blueprints take the guesswork out of community ROI. They tell you how to combine particular

  • Pluck applications
  • other social media investments
  • community management and moderation tactics
  • and analytic frameworks

to influence a given business outcome.

While every Pluck community is different – this after all is why brands like Pluck so much – in the end most of them use most of the pieces of the Community Value Framework.

As always, we'd love to hear from you and share experiences first hand.
Please drop us a line to Learn More.