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Pluck for Retail
As consumer expectations for robust web experiences grow, e-commerce providers face new challenges. Today, shoppers expect to participate in an ongoing dialogue surrounding the products they purchase, the lifestyles they pursue, and the brands that they're passionate about. The data backs this up:
- 90% of companies feel online customer engagement "important" or "essential"
- 78% of Marketers are targeting Social Media, Social Networking and Web 2.0
- 72% of consumers use social media to research a company's reputation for customer care before making a purchase
- 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews
Pluck's SiteLife social media platform empowers retailers with a broad set of solutions that present limitless opportunities for shopper engagement. By transforming their sites to host shopper conversations, retailers can create a social commerce experience where shoppers begin their purchase consideration process, connect with each other, engage with sponsoring brands, find the product information they seek, and experience outstanding post-purchase service.
Example Social Shopping Applications
Pluck's flexible platform, breadth of features, SaaS (Software-as-a-Service) model and 100% client or server API approach combine to deliver a multitude of powerful applications for retailers. Following are just a few examples of how Pluck technology can be put to work:
- Product Page Discussions
Leverage Pluck's flexible APIs to deliver customized product-level feedback, submissions and conversations. Multi-attribute ratings, reviews with layered comments, dynamic recommendations, question & answer services, discussions, product journals, multi-media galleries, and group highlights are just a few examples of product page services available with Pluck. - Social Shopping Gateways
Create a central gathering place for your shopping community, leveraging SiteLife Forums, Personas, Photos, and Ratings & Reviews to provide an integrated social shopping experience. - Category and Lifestyle Communities
Funnel enthusiasts into central gathering spots to connect and engage with each other around activities and interest areas. Ratings, Blogs, Photos, Forums and other Pluck features can be combined for rich experiences. - Shopper Contests
Spur engagement, drive sponsorships and attract new shoppers with unique contests using high-engagement modules such as SiteLife Photos and Videos layered with user comments, ratings and recommendations. - Staff/Customer Help Centers
Allow shoppers to connect with staff and customer experts around product, support, and help issues using SiteLife Forums and other tools. - Local Communities
Support regional retail initiatives via user-managed online Groups, complete with events and activity journals, Blogs, Forums, Personas, Photos, Videos and more. - Custom MicroCommunities
Easily spawn social networking destinations powered by user managed Groups and other features; tie MicroCommunities to specific business purposes – marketing campaigns, employee communities, brand channels, philanthropic events, and other strategic corporate initiatives. - Shopper Show & Tell
Give product mavens an opportunity to broadcast their positive experiences and receive instant ego gratification with search-friendly Photos, Videos, Blogs and Forums, all tied in to user Personas.
Why Leading Digital Destinations Choose Pluck
- Truly Integrated Social Media
Pluck's approach to social media starts and finishes with the deepest and most seamless level of integration with your core site experiences. Because Pluck-powered social media is embedded in your pages, you have complete control over presentation and monetization. - Feature Breadth
With a range of participation options including Comments, Recommendations, Ratings and Reviews, Photo & Video galleries, Forums, Blogs, Groups, and Personas, Pluck enables users to join the community and the conversation in the way works best for them. - Platform Flexibility
Pluck's platform offers a superior level of control over more than 150 configuration options, moderation models, user permissions, feature presentation and integration with your existing site infrastructure technologies including CMS, user registration, advertising, analytics and behavioral targeting. - Multi-Site Deployment Options
Pluck technology can be deployed and managed across a network of sites with the ability to share content, user profiles and community management control across any or all properties. - Community Management Power
With a rich and flexible back-end workbench for staff, Pluck puts control of both content and users at your fingertips. - Hosted & Managed
Offering a dedicated SaaS model via widgets and APIs, Pluck's hosted, managed model minimizes cost, time-to-market and overall risk. - Enterprise Scalability
Often deployed on the majority of our customers' page inventories, Pluck powers more than 2.5 billion social media interactions each month. Pluck's service infrastructure is engineered and maintained to keep up with traffic of many of the world's most visited websites. On USAToday.com alone, Pluck's technology scales to support more than 300 million page views per month. - Professional Services Depth
Pluck's services team is made up of highly experienced specialists in social media consulting, community development & management, account services, technical implementation, and developer support. To date, the services team has supported more than 300 enterprise-class deployments of Pluck's social media technologies.
Next Steps
Pluck's SiteLife is the preferred social media platform technology based on its breadth of features and participation options, unsurpassed flexibility for integration and configuration, and true scalability that meets the demands of many of the world's most visited websites.
