Demand Media PLUCK
Roles

Revenue: Driving Growth with Community


Your role and its challenges

If you’re a Chief Revenue Officers or Sales lead who “owns the number” your challenge is self-explanatory. And you certainly understand that regardless of economic, industry or company conditions, digital initiatives have to perform. Gone are the days of investing in digital in the hopes the investment pays off down the road.

That said, you’re probably skeptical about online community. Lots of lofty promises are being made about its value, but practitioners – vendors, analysts, agencies and in-house teams – offer a variety of experiences, perspectives and recommendations.

In the face of all this you want something tangible and proven. You want a reasonable investment that can produce a solid return. You want to move fast, and learn and work with smart, predictable, value-added partners.

What Pluck can do for you

Pluck is an integrated community platform for the enterprise, backed by a large, innovative and successful company. Pluck’s eight out-of-the-box social applications are deployed on more than 500 global brand sites, and the platform’s customizability lets you deliver precisely the community experience your business objectives demand.

We back up our technology with our proven Community Results Blueprints for Engagement, Conversion and Advocacy. These blueprints show you the combinations of Pluck applications, platform features, approaches, policies and management strategies that reliably help you grow your online audience, influence conversion rates, and build word of mouth.

How does Pluck deliver?

Pluck has technology, services and perspectives that work. We can show you how

  • Lowe’s community members visit stores twice as often
  • Healthspan enjoyed a significant uptick in e-commerce conversions within 60 days of their Pluck community launch
  • the NFL monetizes millions of user contributions each season through sponsorships and other programs

We would also love to understand your goals and initiatives and offer a tailored solution package that can help you get there. With more than 500 leading brand customers and four years of market experience, we can show you what really works. Give us a shout and let’s get together to mutually learn more.