Engagement is about much more than drive-by Like’s. When done right Engagement is a deep connection you establish with consumers around your brand’s fundamental values and passions.

Power conversions with reviews, conversations and more, learn about Social Commerce
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Our Social Engagement Solution packages the Pluck features and best practices you need to deliver your own unique Engagement experience. It gives you the tools you need to attract your core audience to their favorite brand, product or lifestyle topics, turning your website into a destination that they return to often. And it helps you to own the conversation around those topics, across your websites, mobile apps and social media destinations.

The Science behind the Solution

Social science tells us that consumer behavior is psychologically motivated. Our Social Engagement Solution incorporates these insights:

  1. For people who go online to learn, Social Engagement provides social experiences that are rich in the interactions and content consumers are looking for.
  2. For people who are searching for entertainment and diversion, Social Engagement lets you produce online experiences that consumers can’t get anywhere else.
  3. For people who seek a friendly, social experience online, Social Engagement creates a place for like-minded people to interact

Social Engagement Building Blocks

Some Pluck features are particularly useful for producing Engagement.

Topical Blogs

Blogs are a great platform for subject matter experts to contribute content that your audience cares about. Blogs also have great SEO value, which means you can grow your core audience at the same time you are entertaining and informing its members. Founder Arthur Frommer provides the voice of the popular travel site.

Blogs are a great platform for subject matter experts to contribute content that your audience cares about. Blogs also have great SEO value, which means you can grow your core audience at the same time you are entertaining and informing its members. Founder Arthur Frommer provides the voice of the popular travel site.

Content Comments

Audience comments on articles and other content have great power to inspire passionate, enduring conversations about issues associated with your brand.


G4’s community is a sticky destination for avid gamers

Media Galleries

Photo and video galleries are particularly engaging social platforms. We’re a visual species, and photos and videos have power to entertain, inform and engage. Engagement Friendly Platform Features Pluck has features that enhance all of its built-in applications and that contribute to Social Engagement.

Mattel’s Barbie Collector community give’s Barbie lovers a place to show off their collections

Engagement Friendly Platform Features

Some Pluck features are particularly useful for producing Engagement.

Gamification

Pluck’s Gamification features let you identify and reward consumers who are most active, authoritative and aligned with your brand.

AARP rewards a variety of online behaviors. This member is singled out for his many content contributions, his help to other members and his selflessness in the community.

Discovery

Exposing your audience to the best, newest and most popular content and conversations accelerates and deepens their connection with likeminded consumers and your brand.

Nestlé’s Very Best Baking community does a nice job of highlighting members’ most popular and influential interactions

Interested in Learning More? Visit Our Resource Section