Engagement is about much more than drive-by Like’s. When done right Engagement is a deep connection you establish with consumers around your brand’s fundamental values and passions.
The Science behind the Solution
Social science tells us that consumer behavior is psychologically motivated. Our Social Engagement Solution incorporates these insights:
- For people who go online to learn, Social Engagement provides social experiences that are rich in the interactions and content consumers are looking for.
- For people who are searching for entertainment and diversion, Social Engagement lets you produce online experiences that consumers can’t get anywhere else.
- For people who seek a friendly, social experience online, Social Engagement creates a place for like-minded people to interact
Social Engagement Building Blocks
Some Pluck features are particularly useful for producing Engagement.
Blogs are a great platform for subject matter experts to contribute content that your audience cares about. Blogs also have great SEO value, which means you can grow your core audience at the same time you are entertaining and informing its members. Founder Arthur Frommer provides the voice of the popular travel site.
Audience comments on articles and other content have great power to inspire passionate, enduring conversations about issues associated with your brand.
G4’s community is a sticky destination for avid gamers
Photo and video galleries are particularly engaging social platforms. We’re a visual species, and photos and videos have power to entertain, inform and engage. Engagement Friendly Platform Features Pluck has features that enhance all of its built-in applications and that contribute to Social Engagement.
Mattel’s Barbie Collector community give’s Barbie lovers a place to show off their collections
Engagement Friendly Platform Features
Some Pluck features are particularly useful for producing Engagement.
Pluck’s Gamification features let you identify and reward consumers who are most active, authoritative and aligned with your brand.
AARP rewards a variety of online behaviors. This member is singled out for his many content contributions, his help to other members and his selflessness in the community.
Exposing your audience to the best, newest and most popular content and conversations accelerates and deepens their connection with likeminded consumers and your brand.
Nestlé’s Very Best Baking community does a nice job of highlighting members’ most popular and influential interactions
