Pluck for Publishers

Pluck is privileged to work with the world's leading newspaper, magazine and broadcast companies to power site-wide social media capabilities across hundreds of properties. With customers such as USA Today/Gannett, BSkyB, Canadian Broadcasting Corporation, Condé Nast, Crain Communications, Discovery Communications, Freedom Interactive, The Guardian, McGraw-Hill, MLB, NFL, and the Washington Post, Pluck is the clear leader in powering social media for publishers and media companies.

Reader participation, citizen journalism and networked publishing are just a few of initiatives that traditional media companies are developing. By organizing their online offerings around reader intent, publishers can create socially driven experiences that readers find more relevant.

Example Social Publishing Applications

Pluck's flexible platform APIs and breadth of features combine to power a multitude of applications for media and publishing companies. Following are just a few examples of how Pluck technology can be put to work:

Story-Level Comments & Recommendations

Create a vibrant, conversational media environment using SiteLife's Comments module. Let users react to your articles and original site content through commentary and simple one-click recommendations that can be used to score and rank stories. Pluck-powered comments safely power high volume, sensitive and timely discussions on world class sites like USA Today, the Washington Post, the Economist, Reuters, and the Guardian.

Staff, Community and Expert Blogs

Augment traditional editorial content with a broad range of single and multi-author blogging models, all of which seed conversations and relationships around news and community.

Citizen Journalism

Provide users with the tools to contribute substantively to your site's content with SiteLife Blogs, Photos, Videos, and Comments.

Editorially-Guided Message Boards

Allow staff to shape, direct and moderate topic-focused audience conversation using SiteLife Forums.

Audience Communities

Facilitate people-centric and relationship driven online experiences using SiteLife Personas, and allow users to connect around content and related lifestyles with high-engagement participation opportunities via SiteLife Photos and SiteLife Videos. Enable users to spawn and manage their own activity and/or geographically focused communities via SiteLife Groups.

Conversational Spotlights

Draw users into community interaction "hot spots" by surfacing the most commented, most recommended, and highest rated professional or reader content throughout your site.

Topic Channels

Develop incremental revenue streams by creating entirely new content channels and high-value sponsorships using SiteLife Blogs, Forums, Comments, Groups and Personas.

Why Leading Digital Destinations Choose Pluck

Truly Integrated Social Media

Pluck's approach to social media starts and finishes with the deepest and most seamless level of integration with your core site experiences. Because Pluck-powered social media is embedded in your pages, you have complete control over presentation and monetization.

Feature Breadth

With a range of participation options including Comments, Recommendations, Ratings and Reviews, Photo & Video galleries, Forums, Blogs, Groups, and Personas, Pluck enables users to join the community and the conversation in the way works best for them.

Platform Flexibility

Pluck's platform offers a superior level of control over more than 150 configuration options, moderation models, user permissions, feature presentation and integration with your existing site infrastructure technologies including CMS, user registration, advertising, analytics and behavioral targeting.

Multi-Site Deployment Options

Pluck technology can be deployed and managed across a network of sites with the ability to share content, user profiles and community management control across any or all properties.

Community Management Power

With a rich and flexible back-end workbench for staff, Pluck puts control of both content and users at your fingertips.

Hosted & Managed

Offering a dedicated SaaS (software-as-a-service) model via widgets and APIs, Pluck's hosted, managed model minimizes cost, time-to-market and overall risk.

Enterprise Scalability

Often deployed on the majority of our customers' page inventories, Pluck powers more than 2.5 billion social media interactions each month. Pluck's service infrastructure is engineered and maintained to keep up with traffic of many of the world's most visited websites. On USAToday.com alone, Pluck's technology scales to support more than 300 million page views per month.

Professional Services Depth

Pluck's services team is made up of highly experienced specialists in social media consulting, community development & management, account services, technical implementation, and developer support. To date, the services team has supported more than 300 enterprise-class deployments of Pluck's social media technologies.